New Beyond Magazine Cover

We thought about our target audience and decided to change our colour scheme. We thought it may indicate a more feminine audience, so we changed our colours to red, green and white. This makes it look more masculine and more appealing to males. Also we made the headlines a lot bigger in order to make them more eyecatching for passers by. Also it fills up the front cover in order for less black space. The image of Grace is now on the cover. I feel this image is effective and makes her stand out against the black background. We decided to have her holding a candle to make the film look more old fashioned suggesting she is an old ghost from years ago. The nightie also indicates this. The candle also makes the poster look more scary as candles are often used in thriller films.

Overall i am pleased with our final magazine cover as i feel it fits the conventions of a film magazine and portrays our film genre with the image.

This is our drafted magazine cover on Publisher. We changed our colour scheme as when we tried the orange, green and blue it looked too girly and did not fit our target audience. We tried out many colours and finally decided on blue, yellow and white. the colour scheme now fits with the target audience and is also eye catching to attract the readers. The font for the title was called Baskerville old face, we liked this font as it looked like a typical clear font for a magazine cover. The other fonts we used was, century gothic, Bodoni MT, and Arial Black as these were all clear fonts to read quickly if you was walking past the shelves. All our titles are short pieces of text in order to get to the point of what the article is about inside e.g. Top 10 film reviews inside. We also we chose top have two related articles on our film as Grace will be our image for the cover. this shows that she is more superior than any other article in the magazine and that the main focus is La femme. We also have a win opportunity of a film poster from another film in our class, this is typical of magazine conventions as there is always a free poster to make the readers buy the magazine. We chose a black background as it makes the fonts brighter and also the image clearer once it is inputted. We put a barcode, price and date also on the magazine cover in order to follow the conventions and make the magazine realistic.

Fonts and colour schemes

Charater Name Choice

We decided to name our character 'Emma-Lou'. We wanted a double barrelled name as it makes the name more distinct and different to just Emma as it is not as interesting. I thought about the scary character Emily Rose in the excorsist and thought Emma was close giving it a scary impression already. We thought this character name would work as it is quite an innocent, little girls name showing a contrast to what she is really like.

Film Title Choice

As our film is a thriller, we wanted to fit the film title to fit the genre. We thought about 'The Unknown' as the scary character is mysterious. However we discovered that this was already a film title. i thought if we had our film title in a different language it will be harder to have an already film made with the same title. We decided to keep the title simple and not much giveaway to the film so we decided on 'the girl' in french which then read 'La Femme', this gives the film more mystery as not every potential viewer of the film will know what this title means.

Film Poster and Film Magazine Cover Drafts

Here we have drafter our Film Magazine cover. We decided a blue, orange and green themed fonts as they are bright and eyecatching to our potential readers. We have fitted the theme of the thriller genre also by having a black background, this also makes our character, 'Emma-Lou' more visable as she is dressed in white. To fit the conventions of a magazine cover we have clearly displayed the date, price, bar codes etc. We also have other headlines in our chosen colours advertising new films, paying tibute to a famous actor and also giving away a free movie poster of the lastest film. We chose the name Beyond for our magazine name as it is indicating the films in our magazine are beyond our imagination. Also it is short and easy to remember for ourpotential customers. In our research we discovered that the characters on the cover hid part of the title with their head. We have followed this convention in order to make our magazine look more realistic.

Here is our draft of what our film poster will look like. We have fitted the thriller conventions again by having a black background to make it more scary and also to make the characters more clear. We have made 'Emma-Lou look dark and mysterious in the background to make audiences wonder who this scary figure is and what she wants. We then have a bright light shining on the characters, they look happy and innocent to make the characters more vulnerable. they are also dressed in bright clothes to make them stand out and look eye catching. At the bottom of the poster in red, another eyecatching colour, is says coming soon. We have not given a specific date as it keeps the audience waiting for the release date. Our film title 'La Femme' is in white, to make this stand out at the top of the poster against the black background.

Audience Research - Target Audience

For our film we have decided to set our target audience at 15-22. we decided this as weare in this age group and we can fit the film to our preferences to our age group. Also teens are interested in thrillers and like to be scared so this fim will fit their TA. We have used actors in this age group to fit with our audience, by using students which many of our audience can relate to. From our research also, the majority of people who go to the cinema are in this age range, so making a film for this age will be suitable for them and will tempt them more to see our film. We made a questionnaire, here are our results.
1. What is your gender?
Male Female
We asked 25 girls and 25 boys to complete our questionnaire so we get an even response.
2. What age group are you?
10-14 15-19 20-25 26+
The majority of people asked ticked the 15-19 and 20-25 box. As this is our target audience we can see what they will respond to which will help us in making our trailer, poster and magazine cover.
3. What film genre do you prefer?
Horror Rom-Com Sci-Fi Thriller Comedy Other
Most answered was thriller. This determines our prediction that most of a younger audience prefer thriller genres. So we will definately be dong a Thriller.
4. Is there a local cinema in you area?
Yes No
Out of the 50 people asked everybody said yes, this shows that everybody has access to a cinema in their local area.
5. How often do you go to the cinema?
Once a month Once a week Twice A week More
Most people ticked Once a week, which shows that they go to the cinema often, again showing their age and love of films.
6. What makes you want to go and see a film at the cinema?
Film Poster Teaser Trailer Trailer Film Magazine
There was a range of answers for this, which shows that every type of advertisment is important and they all have to be eyecatching and noticibe to make the audience want to see the film.
7. How often do you watch thrillers at the cinema?
Once every 6 months Once a month Once a week Never
Most people answered once a month, which shows that 1in4 times they go to the cinema they watch thrillers, showing that they are a popular genre for this target audience.
8. What film certificate do you often watch?
U PG 12 15 18
Most people asked as they were older all said 15, this is the average certificate for a thriller, as if we made it an 18 it would be more horror will violent clips. We plan to make a thriller movie certified at 15.
9. Do you read film magazines?
Yes No
Most people did say no however we are not targetting a massive audience as most people see films being advertising on television, posters etc. We need to amke sure our magazine is even more eye catching to make people who do not buy film magazines pick it up and consider buying it.
10. Do film posters make you want to go and see the film in the cinema?
Yes No
Every person asked said yes, they all felt that posters are persuading enough to go and see the film. This is valid as we need to make sure our film poster is persuading enough to make our audience want to see our film.
If No state why ………………………………………………………..
11. Do you think trailers reveal too much narrative of the upcoming film?
Yes No
Most people said no to this, they felt they wanted to see more, however that is the point of the trailer so audiences want to see more and watch the film. We need to make sure our trailer does not reveal too much narrative but enough to make audiences want to see it.
12. Do you think teaser trailers are a better idea?
Yes No
If yes, state why ……………………………………………………………………..
Most people did say they were a better idea as they give you a preview of upcoming films of the next few years. This way they are all looking forward and checking idf the film is near to coming out in the cinemas.

Overall i feel this research has helped me on what conventions to follow for the teaser trailer, poster and magazine cover. I also know peoples opinions on how to make it eye catching and not to give too much narrative away for people not to want to see the film as they have guessed what will happen from the trailer.