Monday 30 November 2009

Teaser Trailer

  • Teaser trailer is a short trailer used to advertise an upcoming film, game or television series.
  • Teasers, unlike typical theatrical trailers, are usually very short in length 30-60 seconds. usually contain little or no footage.
  • Released long in advance
  • Purpose to tease audience
  • Teasers used in advertising
  • Not interested whats in it, just to build hype.
  • Made while film is being filmed

Week 1 - Coursework

Poster - Grace is our model, dressed in white - robe maybe?
She will have straightened hair, so it is longer, a pale face, and she will be holding a candle to fit the theme of thriller and to emphasise our storyline.
The poster will be on a black background with maybe mist, to create a scarier image.
Girl at back near door, see her shadow. Students at front. Black background.

Trailer - Students moving into a new house. the car will be pulling up to the house. students are excited to see house and that they are moving in. Cut to black out. See Grace at the curtain to suggest that she is waiting for the students. Another black out.

Magazine - Names, maybe - Galaxy/Beyond/Promount
Star on magazine, character of Grace, holding candle, again straightened hair and black background to keep the film recognisable. Fons may be in white or bright colours to make the magazine eye catching.

Thursday 5 November 2009

Media - Income and Profit

The main function of a media text is to generate income and profit. How far do you agree with this statement?

All media create either film, newspaper, magazines, music etc, the main purpose why they do this is to make money amd create success so their next media product is even more successful and creates more awareness and more income. Most media owners try to become more and more successful so they can buy more companies and become more successful a clear example of this is Rupert Murdoch.
Rupert Murdoch is the owner of many worldwide newspapers in Australia, UK and America including The Sun, News of the World, Daily Telegraph, The Austrailian and The New York Post. He also owns Twentieth Century Fox and Sky Television.
Having this much ownership gives him a lot of power and a lot of control to influence people on certain political issues and they read his papers, watch tv. this means he is the creator of a worldwide media empire and he has the power to control peoples thoughts and views.
This is why i feel medias main purpose is to make money, because money creates power and success to brainwash people and make them think what you want them to think.

Disney

Disney is the largest conglomerate in the world. They own:
  • Touchstone
  • ESPN
  • All Disney Branded Items, inc channels, characters etc
  • ABC
  • History/Biography Channels

Values Make Our Brands Stand Out
Innovation
We follow a strong tradition of innovation.
Quality
We strive to follow a high standard of excellence.
We maintain high-quality standards across all product categories.
Community
We create positive and inclusive ideas about families.
We provide entertainment experiences for all generations to share.
Storytelling
Every product tells a story.
Timeless and engaging stories delight and inspire.
Optimism
At The Walt Disney Company, entertainment is about hope, aspiration and positive resolutions.
Decency
We honor and respect the trust people place in us.
Our fun is about laughing at our experiences and ourselves.

Institution Notes

  • Types of Institution - Home, Family
  • We think of journalists a sharing same sets of values as their newspaper
  • Newspapers - Powerful than us
  • As global patterns of ownership change, so does the concept of institution
  • Media ownership is in the hands of just a few companies
  • Disney - Conglomerate
  • Disney own - ABC, History, ESP, All Disney Channels, Parks, Characters etc and Touchstone Pictures
  • Understanding Institution is about understanding - who produces media texts, what their set of codes and values is and their relationship to us as individuals
  • Major conglomerates - Disney, Sony, Time Warner, News Corporation, Viacom and Universal Studios