Audience Research - Target Audience

For our film we have decided to set our target audience at 15-22. we decided this as weare in this age group and we can fit the film to our preferences to our age group. Also teens are interested in thrillers and like to be scared so this fim will fit their TA. We have used actors in this age group to fit with our audience, by using students which many of our audience can relate to. From our research also, the majority of people who go to the cinema are in this age range, so making a film for this age will be suitable for them and will tempt them more to see our film. We made a questionnaire, here are our results.
1. What is your gender?
Male Female
We asked 25 girls and 25 boys to complete our questionnaire so we get an even response.
2. What age group are you?
10-14 15-19 20-25 26+
The majority of people asked ticked the 15-19 and 20-25 box. As this is our target audience we can see what they will respond to which will help us in making our trailer, poster and magazine cover.
3. What film genre do you prefer?
Horror Rom-Com Sci-Fi Thriller Comedy Other
Most answered was thriller. This determines our prediction that most of a younger audience prefer thriller genres. So we will definately be dong a Thriller.
4. Is there a local cinema in you area?
Yes No
Out of the 50 people asked everybody said yes, this shows that everybody has access to a cinema in their local area.
5. How often do you go to the cinema?
Once a month Once a week Twice A week More
Most people ticked Once a week, which shows that they go to the cinema often, again showing their age and love of films.
6. What makes you want to go and see a film at the cinema?
Film Poster Teaser Trailer Trailer Film Magazine
There was a range of answers for this, which shows that every type of advertisment is important and they all have to be eyecatching and noticibe to make the audience want to see the film.
7. How often do you watch thrillers at the cinema?
Once every 6 months Once a month Once a week Never
Most people answered once a month, which shows that 1in4 times they go to the cinema they watch thrillers, showing that they are a popular genre for this target audience.
8. What film certificate do you often watch?
U PG 12 15 18
Most people asked as they were older all said 15, this is the average certificate for a thriller, as if we made it an 18 it would be more horror will violent clips. We plan to make a thriller movie certified at 15.
9. Do you read film magazines?
Yes No
Most people did say no however we are not targetting a massive audience as most people see films being advertising on television, posters etc. We need to amke sure our magazine is even more eye catching to make people who do not buy film magazines pick it up and consider buying it.
10. Do film posters make you want to go and see the film in the cinema?
Yes No
Every person asked said yes, they all felt that posters are persuading enough to go and see the film. This is valid as we need to make sure our film poster is persuading enough to make our audience want to see our film.
If No state why ………………………………………………………..
11. Do you think trailers reveal too much narrative of the upcoming film?
Yes No
Most people said no to this, they felt they wanted to see more, however that is the point of the trailer so audiences want to see more and watch the film. We need to make sure our trailer does not reveal too much narrative but enough to make audiences want to see it.
12. Do you think teaser trailers are a better idea?
Yes No
If yes, state why ……………………………………………………………………..
Most people did say they were a better idea as they give you a preview of upcoming films of the next few years. This way they are all looking forward and checking idf the film is near to coming out in the cinemas.

Overall i feel this research has helped me on what conventions to follow for the teaser trailer, poster and magazine cover. I also know peoples opinions on how to make it eye catching and not to give too much narrative away for people not to want to see the film as they have guessed what will happen from the trailer.